The first time I ran across this on the internets, I barely paid any attention to it, thinking, ha ha, it was some parody from the likes of The Onion or Cracked. Then I saw it again and learned that, yes, indeed, this was part of a real advertising campaign for an actual product.
Playtex wants women to believe their lady parts aren’t fresh and hygienic enough to attract a sexual partner unless they’re using Fresh + Sexy wipes to keep their vaginas from smelling funky. And Playtex is letting us know about our dirty little problem in the most oh so “fresh” and “sexy” ways possible. See for yourself.
Seriously, what the what, Playtex??? First of all, gynecologists and obstetricians do not recommend wipes, douches, or anything other than the usual grooming practices to keep things tidy down there. The vagina is supposedly a self-cleaning organ. I don’t know about all that, but I do know I’ve never been turned down for sex because I wasn’t “clean enough” down there, and I doubt many other women have either. Second of all, these ads are not clever, they’re not fresh, they’re not sexy. They’re just crude.
I guess these wipes are not just for the ladies after all if I’m interpreting these next two spots correctly.
But hey, crude is where it’s at these days, right, The Onion?