A group of women walk into a bar in Tokyo’s Shibuya district. The atmosphere is relaxed, there are people talking and laughing. They look over the counter at the assortment of drinks. From these, they order their favorites – some wine, maybe a martini, or perhaps some sake. All but one head over to a table. She tells them she will join them shortly, as she is still deciding. Not willing to rush her decision, she studies the selection over the counter carefully. Finally, her eyes fall on just the one she’s been looking for.
“I’ll take the large purple vibrator over there, please. No, the bigger one. The one with the studs.”
The bartender hands her sex toy. She smiles and thanks her and goes over to her friends’ table.
This is the average night at Shibuya’s Love Joule masturbation bar, a popular new hot spot that’s making a splash in the city since its July opening.
Described as a “love and sex bar dedicated to women”, Love Joule isn’t just a place where women can go get drunk and pick up sex toys, though, as I described, they are within easy view right next to the drinks.
And, no, this isn’t some freaky sex The bar is primarily geared towards providing a place for women to be able to freely discuss masturbation with one another. See? Completely normal. They’re only talking. Aren’t you ashamed for what you were thinking?
The bar was the idea of Megumi Nakagawa.
Nakagawa thought it was high time that have a forum for women to discuss the sensitive topic of… um… beating around the bush… surfing the web… playing the banjo… (I’ve learned more euphemisms for female masturbation than I’m comfortable with thanks to researching this story). Sorry. I think Nakagawa can say it better than I can:
Since most people view female masturbation as something of a mystery or taboo, it is not a usual topic at typical bars.
She describes the Love Joule experience as “fashionable and sexy in a different kind of space — perfect for girls-only discussions or a date”.
It should be noted, however, that Love Joule caters to the needs of women. Men are not allowed to enter unless they’re accompanying a woman. With any luck, a male version of this will be coming soon.
That should be popular.