The end of winter is in sight and the stores are already full with the latest fashions for spring. I may just need to do a little shopping myself. But there are so many designers, which ones should I choose? Well, Armani is always a nice choice and I do love Donna Karan but wait…who’s this? Why it’s a new kid on the block, it’s the United States Postal Service. How did we live without this?
A new men’s clothing line called “Rain, Heat & Snow” will debut in “premiere” retail stores in 2014. One of the “premiere” department stores they are targeting is Nordstrom’s. Nordstrom’s. Right. Now this clothing line will not be based on the postal worker uniform, which I guess was something of a no-brainer, but according to agency spokesman Roy Betts, its sportswear and outerwear line will ”have electronic wiring and capabilities that will allow people to plug in iPods and hear music while they’re walking, jogging.”
Wearable electronics… ok, so that is kind of interesting, but is this country ready for a fashion line with USPS logo on it? While the idea might be cool, the USPS is not, and probably never will be. But you do need to give them credit for thinking outside the box. They are broke and no one likes them anymore, but can you blame us. They cost too much, they make you wait in lines, they never bring you flowers…only bills and junk mail. Luckily on the public relations end of things, they have realized how the US Olympic Committee has screwed up royally in the past two Olympics by using uniforms not made in the USA. The USPS new line of clothing will be made by a firm in Ohio. And the USPS isn’t throwing any money into the pot. The company manufacturing the items will absorb the costs and the USPS will take a cut of the profits.
Now I just have to wonder about the decision making process in this manufacturing company. They are putting all the money in the investment and all they are getting in return is the USPS logo on their clothes. You would think they would try to hook up with another business or athlete who has a little better track record for promoting the clothes they wear. Someone like, I dunno Lance Armstrong. Oh yeah, the US Postal Service already tried that. oops.